Art and Design Applied to Product

Unaota develops its own art and design collections applied to products, created to be licensed by brands in the home, lifestyle and decoration sectors. All designs are created by combining manual and artistic processes such as watercolor, drawing and photography, followed by digital adaptation to ensure their correct application to the product.

CREATIVE PROCESS

Observing the surroundings—nature, sounds, textures, and atmospheres—is the starting point for conceptualizing ideas and transforming them into open and versatile collections. 

A contemporary and timeless artistic language, expressive and balanced, designed to provide identity without imposing a closed aesthetic.

APPLICATIONS

Murals, wallpaper, textiles, rugs, lighting, furniture, accessories, graphic artwork and wall decor. Adaptable to any surface or support.


Bespoke Projects & Collections

Unaota works in a close and collaborative way, tailoring each proposal to the identity, objectives and requirements of each project. Bespoke projects developed based on the client’s needs, guidelines and briefing.

Projects can be approached as capsule collections or full collections, depending on the scope, product and brand strategy. 

PROCESS

Initial meeting & briefing

Analysis of the project context, product, references, objectives and technical constraints.

Concept development & design

Creation of moodboards, visual concepts and sketches, developed in constant dialogue and refined according to the feedback received.

Final design & adaptation for production

Development of the final design and its technical adaptation to ensure visual coherence, production feasibility and correct application to the product.

Product design

At UNAOTA, product design is developed for brands seeking furniture pieces and decorative objects with their own identity. Brands are accompanied in the creation of products aligned with their universe, their values, and the context of each collection.

This approach combines artistic sensitivity, functionality, and aesthetic coherence, resulting in designs conceived to endure, to engage in dialogue with the brand, and to provide distinctive value within its catalog.

PROCESS

Brand analysis and briefing

The brand identity, positioning, visual language and the objectives of the product or collection are studied.

Conceptualization

The creative concept that will give meaning to the design is defined, ensuring coherence with the brand’s DNA and narrative.

Product design and development

The design is developed from the first sketches to its formal and functional definition, taking care of proportions, use and aesthetic coherence.

Materiality and finishes

Materials, finishes and details are proposed to reinforce the character of the product and its integration within the collection.

Production support

Collaboration with the brand and its manufacturers ensures the correct translation of the design into the final product.

Art Direction

Comprehensive art direction for brands, campaigns, and events, covering concept, production, and final delivery, in close collaboration with the client and their team.

PROCESS

Concept development and visual approach

Art direction aligned with the creative structure and production framework of the brand

Production of visual content (design, photography, audiovisual)

Coordination and oversight from concept through to final delivery and execution